An exciting Trane partnership has been struck with the Indianapolis mother/daughter renovation team of Karen Laine and Mina Starsiak—best known for their HGTV show “Good Bones.”
The pair will offer tips on HVAC comfort, efficiency and installation through media channels including web, print and social media. “Karen and Mina are an ideal match for our brand as both the Trane consumer and builder segments can relate to their work restoring homes across Indianapolis,” said Trane Brand Manager Scott Ewald.
You can see the first Trane insights from Mina in The Family Handyman (UVM -Total Followers: 5.4 million) online piece, “Dream Home Upgrades to Create Your Perfect Space: Tips from HGTV’s Good Bones Star, Mina Starsiak.”
The Residential HVAC Brand Marketing team will share additional updates on this partnership as they become available.