The September issue of HGTV print magazine (circulation 1.3M) features a two-page spread dedicated to Trane Residential and can be found on newsstands today.
This latest effort by the Brand team was developed to drive strategic content for Trane Residential and increase our brand’s relevancy and share of voice as an HVAC solutions leader. Focused on HVAC-related tips, the custom content shares how homeowners can “create the ultimate comfort zone,” while emphasizing Trane as the most trusted HVAC brand for maximizing energy efficiency (with the XV20i) and making smarter choices (with the ComfortLink XL1050). The piece also encourages homeowners to contact their local HVAC professional to find the perfect solution for their space—driving awareness to the brand’s incredible network of dealer professionals.
Adjacent to the sponsored article, is the Trane Residential ad “WE TEST. SO IT RUNS.”, which reinforces the brand’s dedication to relentless testing and reliability.
Finally, Trane received a bonus placement within the magazine, as the ComfortLink was also included in the “Market Finds” column that highlights individual products.
Any questions or feedback on the Brand PR program may be directed to PR and Brand Communications Manager Rayanne DuChane at Rayanne.duchane@irco.com.
