Consumers have spoken—and your Trane brand topped the list!
Based on 2018 survey results of 11,844 people actively shopping for a new HVAC, Lifestory Research has ranked Trane as “America’s Most Trusted® HVAC Brand” for the fifth year in a row. Trane earned the highest score among the 12 brands, which included some of our biggest competitors.
You can leverage the honor and join the celebration by using these claims in your marketing efforts. (Please note the mandatory usage requirements detailed in the Usage Guidelines in MAX – link below.)
Since Trane has received this honor for five years in a row, there are two claims available: one for 2019 and several options for 2015–2019. Each has its own logo, and full details are included in the Usage Guidelines. All pieces are available on MAX in the Info Center under Brand Marketing. In addition, usage will be included in co-op reviews this year.
Please contact Scott Ewald, Trane Brand Manager, with any questions: (704) 655-5076.