Changes to Product line-up
We will no longer carry the Genteq line of run capacitors, but will continue to sell through our current inventory at our stores and distribution center.
Our offering has been consolidated into two offerings, USA made and SF, both which meet or exceed the Genteq specifications.
The SF brand has seen very strong growth the last couple of years and gives us a brand in the value segment with a strong value proposition and competitive price points. Based on feedback from customers and members of the sales team, the one brand that has come up over-and-over again is the USA made capacitors from AmRad/Global the Source.
Pricing strategy changes
Our SF and AmRad run capacitors will move away from tiered pricing and are instead offering market competitive flat pricing to all our customers. We are also adding in case discounting, i.e. buy 10 or more and you get another 3% off the price. The reason we are moving to flat pricing and case discounting is the generic nature of capacitors, it is the perfect truck stock item and we need to treat it as such.
PLANOGRAM: SF & GLOBAL AMRAD CAPACITORS
SET DATE: May 15, 2020 | SET BY: May 30, 2020
SETUP TIME: 2 Hours
SETUP PROCESS: Download the Capacitors Planogram
PLANOGRAM NOTES: Download the Capacitors Planogram
Download the AmRad Global USA Capacitors Cross Reference (Excel)
Download the AmRad USA Capacitors (PDF)
Download the Capacitors Planogram (PDF)
Download the Run Capacitor Line-Up Changes (PPT)
Download the SF Value Proposition Poster (PDF)