Trane’s new consumer-focused advertising campaign just launched this week, on Monday, March 21! The campaign will run nationally in the US and in select Canadian markets through July 3.
The campaign is called We Run Together because it shows how our brutal engineering tests are designed to keep pace with your busy lives today. Our units are drenched in rain; you get caught in a downpour at your kids’ soccer games. Our units are scorched; you feel the burn in your HIIT workouts. Our units are chilled; you feel frozen digging your car out from a big snowstorm. We get you.
The :30s and :15s videos will run on Hulu and on digital networks, across screens, from TV to your iPad, as well as on social. We are also testing content on TikTok and Pandora.
Check out the extended cinematic video here: https://youtu.be/B4APVUQ2zgY
We have a one-page overview of the media campaign as well as a two-page overview of the available campaign assets.
