A new series of podcasts is now available for Territory Managers. These episodes were produced by Trane’s Learning Resources team, and are completely mobile and can be accessed virtually anywhere. Simply click and turn on your volume!
Trane® Brand and Segmentation
Scott Ewald and Kim Kirchner discuss how Trane develops and executes advertising and marketing campaigns. Scott talks about the seven market segments and the different ways Trane advertises based on those segments.
Kristine Baldwin and Art Salcido discuss the Trane 360 App and how your dealers can use the tool to increase productivity and self-service. Art shares tips on talking to dealers about Trane 360.
Trane® BuzzBoard Overview
Chase London, Digital Marketing Specialist with Ingersoll Rand visits with Elizabeth Lackman, a Territory Manager, about BuzzBoard. They discuss what it is and what it is not, common practices, and recommendations. They finish up with a Q&A session.
June 2018 Commercial Financing
Lisa Kelley visits with dealer John Blackwell from Blackwell Heating and Air in Fayetteville, North Carolina about Commercial Financing, how the process works and how he uses it in his business.
Search Kings – On-Line Local Services Ads
Shane Boss from Search Kings discusses search engine Local Services ads.
If you have requests for future podcasts topics, email firstname.lastname@example.org.