With a readership that includes elite builders and designers of single and multi-family homes throughout North America, Modern Home Builder is a great promotional target for Trane. As a distributor, you want the publication to speak well of Trane’s products – especially ones that could help its readers meet their indoor air quality standards – and that’s just what the outlet did this month.
As part of its Exclusive Features section, the magazine makes a case for the importance of ventilation tools in modern construction and gives high praise for both Trane’s FreshEffects™ Energy Recovery Ventilator, and its CleanEffects™ Air Cleaning System. The article also mentions the upcoming launch of Trane’s TruComfort™ variable speed systems. The piece also highlights the fact that Trane’s CleanEffects™ is the first whole-home air filtration system to earn an “asthma & allergy friendly®” certification from the Asthma and Allergy Foundation of America.