The Residential HVAC team—representing Trane, American Standard and RunTru—launched its Tranquility approach to healthier homes and shared its line of building solutions during the International Business Show, Jan. 21-23, in Las Vegas.
The Tranquility platform equips builders with innovative and efficient strategies to transform traditional processes for heating, ventilation and air conditioning (HVAC) installation, by applying building science at the home’s inception to optimize performance, deliver efficiency, and provide ultimate comfort. Among the highlights was a visit from the Secretary of the Army, R.D. James, and director of the EPA, Andrew Wheeler, who stopped to learn more about the Tranquility offering.
Making valuable connections
The residential builder team had an extraordinary show, with 42 scheduled meetings with current and potential clients that included 32 conversations with builders, property managers and developers. The estimated ROI of participating in the show: $133 million.
Healthier homes focus of talks
The Residential HVAC group hosted several conversations around building sciences and indoor air quality during the show. Among those leading the discussions were Matt Risinger, CEO and Chief Builder for Risinger Build, and John McKeon, CEO of Allergy Standards Ltd., during an Air Quality Chat. In addition, Risinger and Chris Little, CEO of Elev8 Builders, also talked about the importance of CleanEffects during a session at the High Performance Building Zone, Optimal Air Quality – A Healthier Home: Real World Case Studies.
The brand team executed a media relations plan that secured 20 booth appointments with target publications and current and potential influencers and partners. The conversations have resulted in several pieces of earned media, several new partnerships (including participation in the 2020 This Old House Idea Home), and additional conversations with editors wishing to learn more about our products.
The editorial team from Today’s Homeowner created a brief video featuring our IAQ products for their Facebook page, which has 108,272 followers. Watch it here: “Breathe Easier with Trane’s CleanEffects Filtration System.”
Finally, our friends at top-tier luxury and affluent home publication, Veranda (83,587 unique visitors monthly), mentioned Trane in a post-IBS roundup titled “12 Household Appliance Trends for 2020 and Beyond.” Though it is a soft mention, the editorial team linked back to the Trane website and reinforced the essence of our tranquility messaging.