Trane’s tips for seasonal HVAC maintenance have been incorporated in a story published by U.S. News & World Report (Unique Visitors Monthly: 25.1 million) and picked up by Yahoo! (UVM: 160.5 million), as well as a smaller news site. Through this article, “A Home Maintenance Checklist for Every Season,” our brand helps educate consumers on how to best care for their HVAC systems. Opportunities such as these allow Trane to position our brand as a trustworthy consumer resource for the HVAC industry in top-tier publications with large audiences.
Brand mentions within the article included:
- Inspect your HVAC system. You don’t want to wait until the winter to have your furnace checked. “Staying on top of HVAC maintenance during the milder seasons will ensure your system is running at its best when the frigid winter or sweltering summer arrives,” says Matt Orcutt, portfolio leader for ducted and split systems at Trane Residential, a premium HVAC brand that’s part of the Ingersoll Rand family. “A tech will clean the system, look for leaks, and monitor for potential issues that could impact its efficiency.” Fall is also a good time to have boilers, radiators, heat pumps, and similar systems inspected.
- Change the furnace filter. This isn’t an annual task, but one that should occur every couple months during the heating season. “It’s crucial to replace air filters every 30 to 90 days, monitor for abnormal sounds or smells, keep the outdoor unit free of dirt and debris, and inspect the base pan for blocked drains,” Orcutt says. Otherwise, you could be faced with less-efficient heating, higher utility bills, and potential health hazards due to air pollution.
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For any questions about this or other PR pieces, please contact Rayanne DuChane at firstname.lastname@example.org