We are excited to highlight two new brand updates to our advertising materials currently available on MAX. The first is an immediate change to our commercial TV spot music tracks and requires action on the behalf of you and your dealers. The second is an enhancement to our lifestyle imagery. Please see below for complete details.
1. UPDATED MUSIC TRACKS FOR “GO” AND “FORWARD” TV SPOTS
As of now, our music licenses have expired with the music provider for our “Go” and “Forward” TV spots. In order to continue utilizing the “Go” and “Forward” TV spots, we’ve placed a new original music track over the video.
***ACTION REQUIRED: All versions used in the field or previously downloaded by our partners must be updated to the NEW versions for all future uses of these two TV spots. There is a legal obligation to immediately stop using the previous versions and update accordingly.***
This new music was composed specifically for this creative, and it incorporates a similar build-up in energy as the original track from 2017. The track is also in the same style of music used in the “Relentless Testing” TV spot (2018) and allows for us to maintain a similar vibe across the three pieces to maintain a consistent tone/feel for the Trane brand.
Path to find NEW “Go” and “Forward” TV Spots:
MAX > Advertising > Materials > Video Library > Trane TV Spots
2. NEW LIFESTYLE IMAGERY AVAILABLE
This fall, we completed a photo shoot and have delivered 38 new Trane lifestyle images. The images follow the story of a dealer’s engagement with potential consumers and can be used for literature, advertising, truck wraps, etc.
Path to find NEW lifestyle images:
MAX > Advertising > Materials >Image > Library > Ad Images > Photography-Adv > Lifestyle
New lifestyle imagery is organized as follows:
b. Product
c. Dealer with Product
d. Dealer with Homeowner Entry/Exit
e. Kitchen Table
f. General Lifestyle
***Reminder for “GO” AND “FORWARD” TV SPOTS***
***ACTION REQUIRED: All versions used in the field or previously downloaded by our partners must be updated to the NEW versions for all future uses of these two TV spots. There is a legal obligation to immediately stop using the previous versions and update accordingly.***